At The Lab Beauty Concept , we transform ideas into products with soul. We are the creative laboratory where celebrities and brands find the partner that translates their vision into unique, memorable formulas ready to conquer the market.

We are driven by excellence, innovation, and a personal connection with every project. Because we don't just create any products: we shape identities, emotions, and purposes through beauty, skincare, makeup, and supplements.

"FROM VISION TO PRODUCT. FOR
ICONS, BY EXPERTS."

FOUNDERS

PATRICIA VIAN

A pharmaceutical professional with over a decade of experience as a Technical Director, she is an expert in developing innovative products for the health and beauty sector. She is known for her strategic leadership, her ability to create effective formulas, and her business acumen, which has enabled her to drive the growth of several companies. With an approach that combines scientific rigor and market knowledge, Patricia transforms ideas into real, competitive, and high-impact solutions.

IRIA BALLESTA

A specialist in image, communication, and brand development, with a solid track record in the lifestyle, fashion, and beauty sectors. She has led creative teams and global strategies for major companies, combining aesthetic vision, brand sensitivity, and business acumen. Her experience in press relations, marketing, and product creation allows her to identify trends, build powerful narratives, and transform ideas into unique and desirable concepts. Versatile, strategic, and with a 360-degree approach, she drives projects that truly connect with the consumer.

Why do they choose us?

  • +20 years of experience in brand and product creation.
  • In-depth knowledge of the beauty, wellness and celebrity market.
  • 360° Approach: from idea to point of sale.
  • Exclusive, effective formulas with storytelling.
  • Network of trusted suppliers and laboratories at an international level.
  • Confidentiality, agility and high performance.


01.

Strategic analysis of brand or celebrity

We thoroughly study the community, positioning, and values of the celebrity or brand to understand what type of product will best fit their identity and audience. Based on this analysis, we present the ideal product proposal to maximize impact and sales.

02.

Development of economic proposal

Once the concept is validated, we break down the proposal into details: costs, margins, recommended retail price, and profitability. All with a clear vision of scalability and commercial success.

03.

Searching for the perfect partner

We select the best ingredients, manufacturers, and packaging solutions to ensure a premium quality product with compelling storytelling and differentiation. We handle the entire technical and creative process.

04.

Market launch

We adapt the launch strategy according to the business model chosen by both parties: direct sales, retail, e-commerce, licensing, or collaboration. We provide support until the product is ready to shine.

About us